| Name |
Dr.Rupa Shah |
| Department |
Commerce |
| Qualification |
Mcom,PGDHE,M.Phil, MBA(HR), SET,Ph.D |
| Courses / Subjects taught |
Commerce , Management & HR |
| Number of conference presentations |
18 |
| Number of article publications |
27 |
| Number of books published |
1 |
| Number of book chapters published |
8 |
| Details of the articles |
- Article titled Emotional Branding in the Age of Artificial Intelligence: Navigating Consumer Trust and Authenticity was published in the journal Journal of Marketing & Social Research with ISSN number 3008-0711 issue 7volume 2 page no132-135
- Article titled “Study of Cashless Economy & its Impact on Consumer Behaviour ” published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2394-7780, year 2019
- Article titled “Study of Advertising Ethics and Viewer’s Perception towards Surrogate Advertising with reference to Mumbai” published in in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 1076-5131, year 2018
- Article titled “Bridging the Gap : Trends in Advertising with special reference to Surrogate Advertising and its impact in the recent Era” published in Scholarly Research Journal for Interdisciplinary studies with ISBN No. 978-81-933083-4-9 , year 2018
- Article titled “Marketing Ethics and Social Responsibility” published in UGC listed Journal Vol.VII with ISSN No. 2277-5730, year 2018
- Article titled “Advertising Ethics and its Influence in consumers” published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2319-4766 year 2018
- Article titled “Direct Selling from Farmers to Consumers” published in UGC listed Journal GENIUS with ISSN No. 2279-0489 year – 2018
- Article titled “E- Commerce and its effectiveness in developing Human Resource Mnagement” published in Conference Proceeding. 2017
- Article titled “The impact of Celebrity Branding on Consumer purchase decision” published in Conference Proceeding. 2017
- Article titled “Study of Advertising and Marketing Strategies for Rural India” published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2319-4766 , year 2017
- Article titled “Recent Trends in Digital Empowerment in emerging Economics” published in Scholarly Research Journal for Interdisciplinary studies with ISBN No. 978-81-933083-4-9 , year 2016
- Article titled “Brand Endorsements : Issues & Challenges with vision 20-20” published with ISSN No. 2319-2429, year 2016
- Article titled “Advertising and Social Culture: Its Perception on Consumers Product Selection” published in in Scholarly Research Journal, year 2016
- Article titled “Value Base Education & its need in the 21st Century” published in in Scholarly Research Journal BHAVISHYA for Interdisciplinary studies with ISSN No. 2319-4766, year 2016
- Article titled “Considerations on the Relationship of Business Ethics- Corporate Governance in the Knowledge Based Economy with the vision 20-20” published in Scholarly Research Journal for Golden research Thoughts, with ISSN No. 2231-5063, year 2016
- Article titled “Contemporary Issues in Commerce : in Service Sectors with reference to Tourism Industry ” published in Scholarly Research Journal for Business, Management & Social Science with ISSN No. 2249-7463, year 2015
- Article titled “Corporate Social Responsibility” published in Scholarly Research Journal with ISBN No. 978-81-926019-4-6, year 2015
- Article titled “Trade and Environment: Issues, Challenges and Opportunities- with reference to Trade and Waste Management” published in conference proceedings with ISSN No 978-81-928786-1-4
|
| Details of the books |
- Book titled Business Leader ship Skillswas published with ISBN number 978-93-6557-077-9 publisher Himalaya Publishing House year of publication 2024-25
|
| Details of the chapters in a book |
- Chapter titled – Human Centred Leadership in the Age of Automation published in book Bridging Knowledge Building Futures with ISBN- 978-93-91773-77-9 (2Vol Set) 2025
- Chapter titled – The Influence of Surrogate Advertising on Consumers published in book Digital Marketing & AI : Recent Trends and its Impact with ISBN-978-93-91199-52-4,
- Chapter titled – Advancement of Technology in The Education Sector Using Learning Management System (LMS).published in the book titled – Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication – 2025
- Chapter titled – Examining the role of User Experience in Facilitating the Adoption of Fintech Solutions on E-Commerce Platforms : A Study of Digital Transformation and Technolofical Adaptation published in the book titled – Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication – 2025
- Chapter titled – Corporate Governanace and Ethical Accountability : a Study of Insurance Industry Dynamics published in the book titled – Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication – 2025
- Chapter titled – Impact of Artificial Intellegience in Accelarting Research, Innovation & Developing skills for work trasformation published in the book of AARAHAT with ISBN- 978-93-91199-82-1 , 2024
- Chapter titled – Digital Transformation & its sustainability in the Global era published in the book Survival, Resurgence & Sustainibility:A Global Perspective with ISSN 978-93-911199-12-8,
- Chapter titled – Changing Role Of Women In Advertising With Effect To Covid : A Case Study & Review published in the book Socio- Economic Impact of Covid-19 in Global Business Practices with ISSN 978-81-954119-6-2-942-8
|
| Number of citations (as per Google Scholar), if any |
less than 10 |
| Current H-index and I-10 index |
H-index: 11 i10-index: 14 |
