| Name | Prajna Shetty |
|---|---|
| Department | Bachelor of Management Studies |
| Qualification | MCom, MBA, SET qualified |
| Teaching experience (at GSCC) – in number of years | 14 years completed |
| Courses / Subjects taught | -Bhartiya &Global Theories and Management Styles
-Marketing Research -Services Marketing -Principles of Management -CRM -Brand Management -HRM in Service Sector Management -Business Research Methods -Strategic Management -Research Methodology in Commerce |
| Number of conference / seminar presentations (Total till date) | 13 |
| Number of article publications | 14 |
| Number of books published | 3 |
| Number of book chapters published | 2 |
| Details of the articles (latest to older ones) | 1. article titled Redefining Financial Stability: Inclusiveness and Empowerment of GenZ and Millenials was published in the journal Anushandan in 2026 with ISSN number 2320-5903 issue……volume VII page no. 100-114
2. article titled Understanding GenZ: A Sentiment Analysis through Social Listening Tools was published in the journal Anushodan in 2025 with ISBN number 978-93-91199-52-4 issue……volume…. page no. 26-37 3. article titled The Role of KPO in driving Innovation in IT, Healthcare, and Finance was published in the journal Scholarly Research Journal for Interdisciplinary Studies in 2025 with ISSN number 2278 – 8808 Impact Factor 8.153 issue 79 volume 13 page no. 41- 46 4. article titled Impact of Online Games & OTT Platforms on Behaviour & Study Patterns of Students was published in the journal AMIERJ in 2024 with ISSN number 2278 – 5655 Impact Factor 8.343 issue I/C volume XIII page no. 56- 64 5. article titled A Study on Adoption of Digital Payments- A Customer’s Perspective was published in the journal EIIRJ in 2023 with ISSN number 2277 – 8721 Impact Factor 8.095 issue I/B volume XII page no. 1- 10 6. article titled Banking and Finance in the 21st Century: AI- A Game Changer was published in the journal Aarhat Publication & Aarhat Journals in 2020 with ISBN number 978-93-89985-00-9 issue…. volume …. page no. 126- 131 7. article titled Indian Banks NPA Woes in Current Economic Situation was published in the journal Ajanta Prakashan in 2018 with ISSN number 2277-5730 Impact Factor 5.5 issue IV volume VII page no. 36- 42 8. article titled Skill Based Education- A Key to Employability was published in the journal Ajanta Prakashan in 2018 with ISSN number 2279-0489 Impact Factor 4.954 issue II volume VI page no. 111- 116 9. article titled Competency Based Learning- A Key to Professional Excellence was published in the journal ScholQuest- International Publishing Group in 2018 with ISSN number 2249-894X Impact Factor 5.2331(UIF) issue…. volume …. page no. 115- 119 10. article titled The Role of Digitisation in Assisting Trade in the Banking Sector was published in the journal Sharayu Prakashan in 2016 with ISBN number 978-81-933083-4-9 issue … volume 1 page no. 43-48 11. article titled Reshaping and Sustainability of Banks in New Era was published in the journal Management Guru: Journal of Management Research in 2016 with ISSN number 2319-2429 issue 2 volume IV page no. 204-207 12. article titled Challenges and Opportunities in the face of emerging trends in Banking and Finance was published in the journal Laxmi Book Publications in 2016 with ISSN number 2231-5063 Impact Factor 3.4052(UIF)5 issue…. volume …. page no. 90-95 13. article titled Sustainable Development- A Key to Organisational Success was published in the journal IJBMSS in 2015 with ISSN number 2249-7463 Impact Factor 1.3409 issue 5 (II) volume IV page no. 56-60 14. article titled Indian Banking Industry in the Changing Global Environment was published in the journal Sheth Publishers Pvt. Ltd. in 2014 with ISBN number 978-93-83681-91-4 issue……volume…. page no. 253-260 |
| Details of the books | 1. book titled Retail Marketing was published with ISBN number 978-93-7325-000-7 publisher Sheth Publications year of publication 2025
2. book titled Bhartiya & Global Theories and Management Styles was published with ISBN number 978-93-7325-396-1 publisher Sheth Publications year of publication 2025 3. book titled Social Marketing was published with ISBN number 978-93-5077-047-4 publisher Tech-Max Publications year of publication 2017 |
| Details of the chapters in a book (latest to older ones) | 1. chapter titled The Impact of E-Commerce on Rural Banking Systems- Driving Financial Inclusion & Economic Growth published in the book titled Evolving Landscape of Social Media: Changing Trends, Opportunities & Challenges with ISBN number 978-81-974232-6-0 publisher Aarhat Publication & Aarhat Journals year of publication 2025
2. chapter titled Globalisation- It’s Role & Impact on Higher Education published in the book titled Challenges and Opportunities envisioning the paradigm education and research with ISBN number 978-93-91199-82-1 publisher Aarhat Publication & Aarhat Journals year of publication 2024 |
| Is your research available online in any format? | no |
| Number of citations (as per Google Scholar), if any | Nil |
| Current H-index and I-10 index | Nil |
Assistant Professor Prajna Shetty
