Bachelor Of Mass Media (B.M.M)

First Year
SEMESTER I		 Second Year
SEMESTER III		 Third Year
SEMESTER V
Journalism Advertising
Effective Communication Skills – I Intorduction To Creative Writing Reporting Advertising In Contempory Society
Fundamentals Of Mass Communication Introduction To Cultural Studies Editing Copywriting
Intorduction To Computers Intorduction To Public Relations Feature & Opinion Adevertising Design (University Project)
Landmark Events In 20th Centuary

History Of World India Maharashtra

 Introduction To Media Studies Journalism & Public Opinion Consumer Behaviour
Introduction To Sociology, the Sociology

Of News and Social Movements In India

 Understanding Cinema Indian Regional Journalism Media Planning & Buying
Introduction To Economics Advanced Computers Newspaper- Magazine Making
University Project		 Brand Building
First Year
SEMESTER II		 Second Year
SEMESTER IV		 Third Year
SEMESTER VI
Effective Communication Skills – II Intorduction To Advertising Press Laws And Ethics Advertising And Marketing Research
Political Concepts And Indian Political System Introduction To Journalism Broadcast Journalism Legal Enviornment And Advertising Ethics
Intorduction To Media Psychology Print Production And Photography Business & Magazine Journalism
(Combination Of Niche I & II)		 Financial Management For Marketing And Advertising
Principles Of Management Radio And Television Internet and Issues In Global Media Agency Management
Introduction To World Litterateurs Mass Media Research News Media Management The Principles and Practisec Of Direct Marketing
Principles Of Marketing Organisational Behaviour Contempory Issues Contempory Issues

Eligibility : XII Pass (HSC or equivalent) from Science, Arts or Commerce stream

Available Seats : 120 (50% Reserved for Hindi -speaking linguistic minority).

Introduction

BMM is a three year specialized course aimed to provide trained students in the areas of mass communication, journalism, public relations etc. The course is directed towards providing a broad understanding of the role of communication and mass media in the society.

Program Outcomes

  • Provide adequate basic understanding related to Mass media and other related industry among students.
  • To develop and inculcate the traits of professionalism amongst the students. Professional attire, professional communication skills and professional discipline will be inculcated after the completion of the course.
  • The objective of the course is to familiarize the students with several media related fields like photography, film making, designing, animation, public relation etc, enabling them to avail multiple avenues in the job market.
  • The curriculum is taught in an interactive manner which develops critical thinking skills of the students and provides them insights about opportunities and challenges in the field of mass communication locally and globally.
Course Structure
First Year
SEMESTER I		 Second Year
SEMESTER III		 Third Year
SEMESTER V
Journalism Advertising
Effective Communication Skills – I Intorduction To Creative Writing Reporting Advertising In Contempory Society
Fundamentals Of Mass Communication Introduction To Cultural Studies Editing Copywriting
Intorduction To Computers Intorduction To Public Relations Feature & Opinion Adevertising Design (University Project)
Landmark Events In 20th Centuary

History Of World India Maharashtra

 Introduction To Media Studies Journalism & Public Opinion Consumer Behaviour
Introduction To Sociology, the Sociology

Of News and Social Movements In India

 Understanding Cinema Indian Regional Journalism Media Planning & Buying
Introduction To Economics Advanced Computers Newspaper- Magazine Making
University Project		 Brand Building
First Year
SEMESTER II		 Second Year
SEMESTER IV		 Third Year
SEMESTER VI
Effective Communication Skills – II Intorduction To Advertising Press Laws And Ethics Advertising And Marketing Research
Political Concepts And Indian Political System Introduction To Journalism Broadcast Journalism Legal Enviornment And Advertising Ethics
Intorduction To Media Psychology Print Production And Photography Business & Magazine Journalism
(Combination Of Niche I & II)		 Financial Management For Marketing And Advertising
Principles Of Management Radio And Television Internet and Issues In Global Media Agency Management
Introduction To World Litterateurs Mass Media Research News Media Management The Principles and Practisec Of Direct Marketing
Principles Of Marketing Organisational Behaviour Contempory Issues Contempory Issues
Eligibility

Eligibility : XII Pass (HSC or equivalent) from Science, Arts or Commerce stream

Available Seats : 120 (50% Reserved for Hindi -speaking linguistic minority).

Programme Outcome

Introduction

BMM is a three year specialized course aimed to provide trained students in the areas of mass communication, journalism, public relations etc. The course is directed towards providing a broad understanding of the role of communication and mass media in the society.

Program Outcomes

  • Provide adequate basic understanding related to Mass media and other related industry among students.
  • To develop and inculcate the traits of professionalism amongst the students. Professional attire, professional communication skills and professional discipline will be inculcated after the completion of the course.
  • The objective of the course is to familiarize the students with several media related fields like photography, film making, designing, animation, public relation etc, enabling them to avail multiple avenues in the job market.
  • The curriculum is taught in an interactive manner which develops critical thinking skills of the students and provides them insights about opportunities and challenges in the field of mass communication locally and globally.
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