{"id":113381,"date":"2026-07-03T16:57:16","date_gmt":"2026-07-03T11:27:16","guid":{"rendered":"https:\/\/www.rset.edu.in\/gscc\/?page_id=113381"},"modified":"2026-07-03T16:57:16","modified_gmt":"2026-07-03T11:27:16","slug":"assistant-professor-rupa-shah","status":"publish","type":"page","link":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/","title":{"rendered":"Assistant Professor Rupa Shah"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”inner-page” css=”.vc_custom_1754635331983{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #ceb9a5 !important;}” z_index=”” padding_bottom=”30″][vc_column][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” item_padding=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image source=”external_link” alignment=”center” insomniacs_css_animation=”” insomniacs_hover_animation=”darken” custom_src=”https:\/\/www.rset.edu.in\/gscc\/wp-content\/uploads\/sites\/8\/2025\/04\/rupa-shah.png”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/insomniacs_elements_holder_item][\/insomniacs_elements_holder][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no”][vc_column_text]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Name<\/strong><\/th>\nDr.Rupa Shah<\/td>\n<\/tr>\n
Department<\/strong><\/th>\nCommerce<\/td>\n<\/tr>\n
Qualification<\/strong><\/th>\nMcom,PGDHE,M.Phil, MBA(HR), SET,Ph.D<\/span><\/td>\n<\/tr>\n
Courses \/ Subjects taught<\/strong><\/th>\nCommerce , Management & HR<\/span><\/td>\n<\/tr>\n
Number of conference\u00a0 presentations <\/strong><\/th>\n\u00a0 \u00a018<\/td>\n<\/tr>\n
Number of article publications<\/strong><\/th>\n\u00a0 27<\/td>\n<\/tr>\n
Number of books published<\/strong><\/th>\n\u00a0 1<\/td>\n<\/tr>\n
Number of book chapters published<\/strong><\/th>\n\u00a0 8<\/td>\n<\/tr>\n
Details of the articles <\/strong><\/th>\n\n
    \n
  • Article titled Emotional Branding in the Age of Artificial Intelligence: Navigating Consumer Trust and Authenticity was published in the journal Journal of Marketing & Social Research with ISSN number 3008-0711 issue 7volume 2 page no132-135<\/span><\/li>\n
  • Article titled \u201cStudy of Cashless Economy & its Impact on Consumer Behaviour \u201d published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2394-7780, year 2019<\/span><\/li>\n
  • Article titled \u201cStudy of Advertising Ethics and Viewer’s Perception towards Surrogate Advertising with reference to Mumbai\u201d published in in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 1076-5131, year 2018<\/span><\/li>\n
  • Article titled \u201cBridging the Gap : Trends in Advertising with special reference to Surrogate Advertising and its impact in the recent Era\u201d published in Scholarly Research Journal for Interdisciplinary studies with ISBN No. 978-81-933083-4-9 , year 2018<\/span><\/li>\n
  • Article titled \u201cMarketing Ethics and Social Responsibility\u201d published in UGC listed Journal Vol.VII with ISSN No. 2277-5730, year 2018<\/span><\/li>\n
  • Article titled \u201cAdvertising Ethics and its Influence in consumers\u201d published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2319-4766 year 2018<\/span><\/li>\n
  • Article titled \u201cDirect Selling from Farmers to Consumers\u201d published in UGC listed Journal GENIUS with ISSN No. 2279-0489\u00a0 year – 2018<\/span><\/li>\n
  • Article titled \u201cE- Commerce and its effectiveness in developing Human Resource Mnagement\u201d published in Conference Proceeding. 2017<\/span><\/li>\n
  • Article titled \u201cThe impact of Celebrity Branding on Consumer purchase decision\u201d published in Conference Proceeding. 2017<\/span><\/li>\n
  • Article titled \u201cStudy of Advertising and Marketing Strategies for Rural India\u201d published in Scholarly Research Journal for Interdisciplinary studies with ISSN No. 2319-4766 , year 2017<\/span><\/li>\n
  • Article titled \u201cRecent Trends in Digital Empowerment in emerging Economics\u201d published in Scholarly Research Journal for Interdisciplinary studies with ISBN No. 978-81-933083-4-9 , year 2016<\/span><\/li>\n
  • Article titled \u201cBrand Endorsements : Issues & Challenges with vision 20-20\u201d published with ISSN No. 2319-2429, year 2016<\/span><\/li>\n
  • Article titled \u201cAdvertising and Social Culture: Its Perception on Consumers Product Selection\u201d published in in Scholarly Research Journal, year 2016<\/span><\/li>\n
  • Article titled \u201cValue Base Education & its need in the 21st Century\u201d published in in Scholarly Research Journal BHAVISHYA for Interdisciplinary studies with ISSN No. 2319-4766, year 2016<\/span><\/li>\n
  • Article titled \u201cConsiderations on the Relationship of Business Ethics- Corporate Governance in the Knowledge Based Economy with the vision 20-20\u201d published in Scholarly Research Journal for Golden research Thoughts, with ISSN No. 2231-5063, year 2016<\/span><\/li>\n
  • Article titled \u201cContemporary Issues\u00a0 in Commerce : in Service Sectors with reference to Tourism Industry \u201d published in Scholarly Research Journal for Business, Management & Social Science with ISSN No. 2249-7463, year 2015<\/span><\/li>\n
  • Article titled \u201cCorporate Social Responsibility\u201d published in Scholarly Research Journal with ISBN No. 978-81-926019-4-6, year 2015<\/span><\/li>\n
  • Article titled \u201cTrade and Environment: Issues, Challenges and Opportunities- with reference to Trade and Waste Management\u201d published in conference proceedings with ISSN No 978-81-928786-1-4<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Details of the books<\/strong><\/th>\n\n
    \n
  • Book\u00a0 titled Business\u00a0 Leader ship Skillswas published with ISBN number 978-93-6557-077-9 publisher Himalaya Publishing House year of publication 2024-25<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Details of the chapters in a book <\/strong><\/th>\n\n
    \n
  • Chapter titled – Human Centred Leadership in the Age of Automation published in book Bridging Knowledge Building Futures with ISBN- 978-93-91773-77-9 (2Vol Set) 2025<\/span><\/li>\n
  • Chapter titled – The Influence of Surrogate Advertising on Consumers published in book Digital Marketing & AI : Recent Trends and its Impact with ISBN-978-93-91199-52-4,\u00a0<\/span><\/li>\n
  • Chapter titled – Advancement of Technology in The Education Sector Using Learning Management System (LMS).published in the book\u00a0 titled \u2013 Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication\u00a0 – 2025<\/span><\/li>\n
  • Chapter titled – Examining the role of User Experience in Facilitating the Adoption of Fintech Solutions on E-Commerce Platforms : A Study of Digital Transformation and Technolofical Adaptation published in the book\u00a0 titled \u2013 Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication\u00a0 – 2025<\/span><\/li>\n
  • Chapter titled – Corporate Governanace and Ethical Accountability : a Study of Insurance Industry Dynamics published in the book\u00a0 titled \u2013 Change Management in Higher Education with ISBN number 978-93-92007-60-6 publisher ASTER Publishing year of publication – 2025<\/span><\/li>\n
  • Chapter titled – Impact of Artificial Intellegience in Accelarting Research, Innovation & Developing skills for work trasformation published in the book of AARAHAT with ISBN- 978-93-91199-82-1 , 2024<\/span><\/li>\n
  • Chapter titled – Digital Transformation & its sustainability in the Global era published in the book Survival, Resurgence & Sustainibility:A Global Perspective with ISSN 978-93-911199-12-8,\u00a0<\/span><\/li>\n
  • Chapter titled – Changing Role Of Women In Advertising With Effect To Covid : A Case Study & Review published in the book Socio- Economic Impact of Covid-19 in Global Business Practices with ISSN 978-81-954119-6-2-942-8<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Number of citations (as per Google Scholar), if any <\/strong><\/th>\n\u00a0 less than 10<\/td>\n<\/tr>\n
Current H-index and I-10 index <\/strong><\/th>\n\u00a0 H-index: 11 i10-index: 14<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/insomniacs_elements_holder_item][\/insomniacs_elements_holder][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”inner-page” css=”.vc_custom_1754635331983{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #ceb9a5 !important;}” z_index=”” padding_bottom=”30″][vc_column][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” item_padding=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image source=”external_link” alignment=”center” insomniacs_css_animation=”” insomniacs_hover_animation=”darken” custom_src=”https:\/\/www.rset.edu.in\/gscc\/wp-content\/uploads\/sites\/8\/2025\/04\/rupa-shah.png”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/insomniacs_elements_holder_item][\/insomniacs_elements_holder][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no”][vc_column_text] Name Dr.Rupa Shah Department…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-113381","page","type-page","status-publish","hentry"],"yoast_head":"\nAssistant Professor Rupa Shah - GSCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assistant Professor Rupa Shah - GSCC\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”inner-page” css=”.vc_custom_1754635331983{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #ceb9a5 !important;}” z_index=”” padding_bottom=”30″][vc_column][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” item_padding=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image source=”external_link” alignment=”center” insomniacs_css_animation=”” insomniacs_hover_animation=”darken” custom_src=”https:\/\/www.rset.edu.in\/gscc\/wp-content\/uploads\/sites\/8\/2025\/04\/rupa-shah.png”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/insomniacs_elements_holder_item][\/insomniacs_elements_holder][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no”][vc_column_text] Name Dr.Rupa Shah Department...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/\" \/>\n<meta property=\"og:site_name\" content=\"GSCC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/assistant-professor-rupa-shah\\\/\",\"url\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/assistant-professor-rupa-shah\\\/\",\"name\":\"Assistant Professor Rupa Shah - GSCC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/#website\"},\"datePublished\":\"2026-07-03T11:27:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/assistant-professor-rupa-shah\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/assistant-professor-rupa-shah\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/assistant-professor-rupa-shah\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assistant Professor Rupa Shah\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/#website\",\"url\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/\",\"name\":\"GSCC\",\"description\":\"Top Colleges For B Com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rset.edu.in\\\/gscc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Assistant Professor Rupa Shah - GSCC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/","og_locale":"en_US","og_type":"article","og_title":"Assistant Professor Rupa Shah - GSCC","og_description":"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”inner-page” css=”.vc_custom_1754635331983{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #ceb9a5 !important;}” z_index=”” padding_bottom=”30″][vc_column][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” item_padding=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image source=”external_link” alignment=”center” insomniacs_css_animation=”” insomniacs_hover_animation=”darken” custom_src=”https:\/\/www.rset.edu.in\/gscc\/wp-content\/uploads\/sites\/8\/2025\/04\/rupa-shah.png”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/insomniacs_elements_holder_item][\/insomniacs_elements_holder][insomniacs_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1000″ custom_class=”theme-block”][insomniacs_elements_holder_item vertical_alignment=”middle” advanced_animations=”no”][vc_column_text] Name Dr.Rupa Shah Department...","og_url":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/","og_site_name":"GSCC","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/","url":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/","name":"Assistant Professor Rupa Shah - GSCC","isPartOf":{"@id":"https:\/\/www.rset.edu.in\/gscc\/#website"},"datePublished":"2026-07-03T11:27:16+00:00","breadcrumb":{"@id":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rset.edu.in\/gscc\/assistant-professor-rupa-shah\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rset.edu.in\/gscc\/"},{"@type":"ListItem","position":2,"name":"Assistant Professor Rupa Shah"}]},{"@type":"WebSite","@id":"https:\/\/www.rset.edu.in\/gscc\/#website","url":"https:\/\/www.rset.edu.in\/gscc\/","name":"GSCC","description":"Top Colleges For B Com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rset.edu.in\/gscc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/pages\/113381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/comments?post=113381"}],"version-history":[{"count":1,"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/pages\/113381\/revisions"}],"predecessor-version":[{"id":113382,"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/pages\/113381\/revisions\/113382"}],"wp:attachment":[{"href":"https:\/\/www.rset.edu.in\/gscc\/wp-json\/wp\/v2\/media?parent=113381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}