Post Graduate Diploma in Digital Marketing

Create your own imprint in the field of Digital Media!

University of Mumbai’s GICED in association with DGMC has launched career centric certificate course in the domain of digital marketing. Digital marketing as a field that is poised to lead marketing strategies, is constantly evolving with each new social platform, mobile device or website redesign while redefining a brand’s strategy for reaching new audiences and engaging current trends and changes.
More than 90% of the marketers are using the digital media in some form or the other as per ‘Internet and mobile association of India (IAMAI)’.

The course guides the students through the practical aspects apart from theory and skills. The teaching and assessment methodologies are modern and suitable for actual learning.

Name of the Program: Post Graduate Diploma in Digital Marketing

Duration: 1 Year

Semester – I
1 Introduction to Digital Marketing & Consumer Engagement
2 AdSense & Blogging
3 Search Engine Optimization (SEO)
4 Search Engine Marketing (SEM, PPC)
5 Website Planning & Creation
6 Content Marketing
7 Email Marketing
8 Online Advertising
9 Social Media Marketing

(SMM)

10 Project
Semester – II
11 Internship Report
12 E-Commerce Marketing
13 Campaign Planning
14 Digital Display Advertising
15 Affiliate Marketing
16 Mobile Marketing
17 Video Advertising
18 Understanding Business Accounts
19 Google Analytics
20 Google Certification Training

Candidate with a Bachelor’s degree in any stream or appeared for the final year graduation exams are eligible for provisional admission for the program.
The Candidates are selected on the basis of Personal Interview

Number of Seats: The course has a total intake capacity of 60 students

  • The applicant would be required to collect the admission form from the college and submit it after filling up entire details along with two photocopies of 10th , 12th and Graduation mark sheet and passing certificate
  • The applicant would have to appear for a Personal Interview round, based on which the admission will be granted

Fee Structure:
The fee for 1-year is INR 1,00,000/- and includes tuition fees, library fees & computer fees.
An additional refundable security deposit of INR 15,000/- will be charged in the first semester fees.
library fees & computer fees.

For details on bank loans, installments and scholarships kindly enquire at the college campus.

Fee for Foreign Students:
The fees for international students is 5 times the ‘tuition fees’ as prescribed by the University of Mumbai and will be as per rules framed by the University of Mumbai from time to time.

Accommodation Help:
DGMC helps in finding suitable accommodation for outstation students by connecting to reputed brokers. The monthly rent could vary form INR 5000/- to INR 15, 000/- on sharing basis depending on amenities & location. The rent will not include food, electricity, & Internet charges.

We also have a state – of – art Women’s Hostel on campus. For further details Kindly check the website: For further details Kindly check the www.dswhostel.org.in

Contact Details:
For course related information and further details call us on +91 9004444091 / 92 or email us at info@dgmcms.org.in.
You can expect us to revert to your query on the next working day. We are prompt in replying, however, on certain occasions due to technical problem our response may get delayed.

Program Architecture
Semester – I
1 Introduction to Digital Marketing & Consumer Engagement
2 AdSense & Blogging
3 Search Engine Optimization (SEO)
4 Search Engine Marketing (SEM, PPC)
5 Website Planning & Creation
6 Content Marketing
7 Email Marketing
8 Online Advertising
9 Social Media Marketing

(SMM)

10 Project
Semester – II
11 Internship Report
12 E-Commerce Marketing
13 Campaign Planning
14 Digital Display Advertising
15 Affiliate Marketing
16 Mobile Marketing
17 Video Advertising
18 Understanding Business Accounts
19 Google Analytics
20 Google Certification Training
Eligibility Criteria & Selection Methodology

Candidate with a Bachelor’s degree in any stream or appeared for the final year graduation exams are eligible for provisional admission for the program.
The Candidates are selected on the basis of Personal Interview

Number of Seats: The course has a total intake capacity of 60 students

Application Procedure
  • The applicant would be required to collect the admission form from the college and submit it after filling up entire details along with two photocopies of 10th , 12th and Graduation mark sheet and passing certificate
  • The applicant would have to appear for a Personal Interview round, based on which the admission will be granted

Fee Structure:
The fee for 1-year is INR 1,00,000/- and includes tuition fees, library fees & computer fees.
An additional refundable security deposit of INR 15,000/- will be charged in the first semester fees.
library fees & computer fees.

For details on bank loans, installments and scholarships kindly enquire at the college campus.

Fee for Foreign Students:
The fees for international students is 5 times the ‘tuition fees’ as prescribed by the University of Mumbai and will be as per rules framed by the University of Mumbai from time to time.

Accommodation Help:
DGMC helps in finding suitable accommodation for outstation students by connecting to reputed brokers. The monthly rent could vary form INR 5000/- to INR 15, 000/- on sharing basis depending on amenities & location. The rent will not include food, electricity, & Internet charges.

We also have a state – of – art Women’s Hostel on campus. For further details Kindly check the website: For further details Kindly check the www.dswhostel.org.in

Contact Details:
For course related information and further details call us on +91 9004444091 / 92 or email us at info@dgmcms.org.in.
You can expect us to revert to your query on the next working day. We are prompt in replying, however, on certain occasions due to technical problem our response may get delayed.