PGDM in Media & Communication Management

ABOUT PGDM

Allow your career to soar to new heights with a PGDM!

The PGDM in Media and Communication approved by AICTE is a comprehensive course in the field of Media Management and encompasses learning’s toward various sectors of the media industry including television, print, digital media, radio, films, live events, sports, out of home, and music. The course is structured to deliver trained masters in the field of media & communication.

This program is akin to any MBA in Media Management program and is designed to prepare students in the managerial aspects of media and communication with technical as well as practical knowledge of all the domains involved in this field. The program focuses on learning the nuances of the media & advertising industry and all its latest updates

The program delves into the detailed knowledge of each field and teaches about the correlation that exists between content creation and associated media business. It also makes a point on inculcating fundamental core management concepts and principles in the course duration.

The DGMC Media Program offers two main specializations

1. Advertising & Branding
2. Media & Entertainment
3. Sports Management

Intake open for 60

PGDM – A HOLISTIC VIEW

Program Objective

  • To provide a conceptual understanding of general management principles and their practical application in the field of media, entertainment, and advertising.
  • To develop managerial skills in the media and communication industry.
  • To provide crucial knowledge and skills in the media & entertainment and advertising & communication industry.
  • To understand the consumption of media in rural as well as urban sectors.
  • To understand the global media perspective and ways of management.
  • To provide the necessary knowledge, skills, and capabilities in the functional and operational areas in media for greater efficiency and effectiveness.
  • To inculcate the right attitude, beliefs, and values within the students to develop them with the right perspective and get them ready for future challenges.
  • To make students ready for their career in the demanding media and advertising industry.
  • To develop social consciousness among all the students.

PGDM ANALYTICS

  • Concept: The fundamentals related to media and management is covered.
  • Application: Through projects and assignments in the areas of Media and Communications with the use of Technology also to make employable ready.
  • Learning’s: The focus at DGMC is not only on academic Content but also on “Complete Students” i.e., academic and academic plus which includes activities that would develop a student with a sense of responsibility and sensitize them towards being responsible citizens to serve society.
PGDM PLUS

Employability Readiness program (MEAM):

Employability skills or “soft skills” can broadly be defined as a set of skills or competencies that helps one get an employment and then keep, a job.

The PGDM students undergo a rigorous Employability Readiness Program, where their behaviour’s, attitudes, beliefs, and unique personal qualities are harnessed which enable them to set and achieve goals.

Counseling: We talk to individual student to understand his/her career aspiration. A survey form captures data from individual student.

Initial Training: Provide training in aptitude, communication and Interview skills. Conduct an assessment to understand each student’s Employability Readiness.

The training approach is to develop work readiness and give detailed understanding of the sector-specific skills. The training commences from trimester II and is continued till trimester V which covers areas like – Interviewing Skills, Personal Skills, Language Skills, Advance Excel Training, Mathematical Reasoning, Personality Development, Mock Interview, Group Discussion, Negotiation Skills, Team Building Exercise & Stress Management.

The outcome of the Program shall enable students to adapt to the prospective employer’s work culture and cultivate an attitude of learning on the job as well as be resilient and patient to understand and absorb oneself in the organization. To compliment the above the students will also be given workshops in the employability readiness Program.

Guest Lecture Series (Saturday series):
Guest lectures have become an important part of the educational experience for students. They expose students to real-world life experiences from the position of someone who has been there. It helps students build a connection with the real world. Students get to see the insight and perspective of the guest speaker’s particular field.

The PGDM students at DGMC have guest series as a part of the daily time table which are generally scheduled on every Saturday.

Know your interest area:
90 days Internship: The 1st year of the PGDM Students, after the completion of Trimester –III examinations will have to proceed for a 90 days Internship program. The 90 days internship is divided into 30 days of internship with an NGO “Non Profit Organization” and the 60 days are with Industry. The Mentors from the institute shall be guiding the students in selecting the NGO & Industry. The outcome of such a program for internship is to ensure that the students are sensitized towards society and their problems and the industry exposure helps them to get a better understanding of the career opportunities as well as their own readiness to be absorbed as prospective employees in the industry and their knowledge on practical applicability of the subject. Also it facilitates the students to understand and narrow down their areas of interest and hence it eases the choice of specialization subjects for the next academic year for them.

Capstone project with Internship:
The value addition which the corporate India looks at every step is the Institute attempting to prepare- The media leaders of tomorrow and DGMC lives by the same credo. Apart from the mandated courses that we cover, we prepare our students for their role in corporate India through a series of innovation interventions.

The media and communication sector require professionals who understand production as well as know how to work at the spreadsheets – managerial talent who can plan and execute. Media careers are shaped by the experience our students get by working hand in hand with industry professionals. The Capstone Project is a combination of both, internship as well as an industry immersion project with the opportunity to integrate and apply previous learning (academic and field) through the creation and implementation of a project independently or with the organization that they work in, to demonstrate the knowledge and skills that they have acquired during their PGDM program.

This Project is an applied project carried out under the guidance of the mentor, implemented either independently or within the organization where the student works. Students work with their academic mentor and industry mentor to develop, implement and present a feasible Capstone Project. It is designed to meet the learning needs and interests of the students, as well as contribute to the organization where the student works/interns. The Capstone Project may build upon previous coursework that is applied to the organization and/or may build upon a project already initiated at the organization.

Trimester – I (Common Courses)
Subject Code Subject Name
R101 Principles of Management
R171 Business Communication
R123 Strategic Management
R161 Business Statistics
R158 Organization Behaviour & HRM
R172 Marketing Management
R173 Sales & Negotiation
R174 Logic & Lateral Thinking
R175 Design Thinking: Creativity & Innovation
R176 Computer Application & IT
Trimester – II
Subject Code Subject Name
R177 Business of Media & Entertainment
R114 Consumer Behaviour & Insights
R130 Brand & Product Management
R162 Integrated Marketing Communication
R178 Managerial Economics
R179 Financial Management
R180 Cost Accounting
R181 Basics of Cinematography & Post Production
R182 Advanced Excel
R206 MEAM – I
Trimester – III(Common Courses)
Subject Code Subject Name
R183 Project Management
R184 Production Design for Content
R165 Public Relations & Corporate Communication
R185 Digital Marketing -I
R121 Graphics Design
R186 Content Creation: Across Media
R187 Idea To Screen
R188 International Immersion
R207 MEAM – II
TRIMESTER – IV(Common Courses)
Subject Code Subject Name
R189 Rural Management & Rural Immersion
R190 Media Research, Analysis & Management
R128 Media Planning & Buying
R111 Media Laws & Ethics
R191 Artificial Intelligence
R208 MEAM – III
Specialization Core Subjects: Advertising & Branding
R192 Campaign Planning
R148 Visual Communication & Copy-writing
R129 Client Servicing & Account Planning
R193 Ad-Film Making
Specialization Core Subjects: Media & Entertainment
R194 Virtual Reality, Augmented Reality
R195 Content Marketing & Distribution
R196 TV Production
R197 Non Fiction Short Film Making
Specialization Core Subjects: Sports Management
R210 Management of Sports, Planning Leagues & Team
R211 Sports Merchandising
R212 Sports Funding
R213 Social Media in Sports Management
TRIMESTER – V(Common Courses)
Subject Code Subject Name
R198 Video Blogging: Social Media & Net – Telecom
R199 Big Data Analytics
R200 Entrepreneurship & Innovation – (Start ups)
R201 Digital Marketing -II
R202 Event Planning & Creation
R209 MEAM -IV
Specialization Core Subjects: Advertising & Branding
R203 Licensing & Visual Merchandising
R169 Brand Equity & Positioning
R137 CRM & Consumer Loyalty
Specialization Core Subjects: Media & Entertainment
R141 Gaming Business Management
R204 Business of Animation & VFX
R201 Radio Production & Programming
Specialization Core Subjects : Sports Management
R214 Sports PR & Advertising Management
R215 International Sports Management
R216 Sports Event, Law & Risk Management
TRIMESTER –VI(Common Courses)
Subject Code Subject Name
R152 Capstone Project With Internship
R205 Business Plan

Post Graduate Diploma in Management – 2 years full time with specializations in Media & Entertainment, Advertising & Branding and Sports Management

Basic Qualification
Passed bachelor’s Degree of Minimum 3 years duration. Obtained at least 50% Marks (45 % in case of candidates belonging to reserved category) in the qualifying examination.

OR

Must have appeared for final year examination of any bachelor’s degree of minimum three years duration in any discipline recognized by the association of Indian Universities. Such candidate can be considered for provisional admission subject to passing the degree exam, as per the norms by AICTE.

Candidates should have appeared for any of the following entrance exams:

CAT/ MH-CET/ GMAT/ CMAT/ MAT/ XAT/ ATMA.
CAT (Conducted by IIMs)
MH-CET (conducted by DTE)
GMAT (conducted by GMAC USA)
CMAT (conducted by AICTE)
MAT (Conducted by AIMA
XAT (Conducted by XLRI
ATMA (Conducted by AIMS)

  • Fill Application Form
  • Submit Application Fee
  • Appear Entrance Test
  • Appear Personal Interview
  • Wait for Result

The candidates shall be shortlisted on the basis of the overall rank computed taking into account of the following components and
the weights:

Sr. No Components Weightage
Minimum Maximum
1 Score in the common Admission Test (CAT/XAT/GMAT/CMAT/ATMA/MAT/MHA-CET2020) 35% 60%
2 Score for Academic Performance in X Std. ,XII Std., Undergraduate/Postgraduate Degree 5% 25%
3 Entrance Test /Group Discussion / personal Interview 20% 45%
4 Weightage for participation in Sports, Extra -Curricular Activities, Academic Diversity and Gender Diversity 5% 20%

Components and weightage mentioned above are as per guidelines from AICTE Handbook 2020 -2021

1) Application form is available online on the institute’s website : www.dgmc.org.in

2) Students need to fill the form and download the PDF of the completed form

3) Submit a printout of the downloaded PDF along with Cheque / NEFT toward the application fee to the admission officer at the institute in person or by post.

4) Cheque should be in favor of “Deviprasad Goenka Management College of Media Studies”

5) The form and the Cheque should reach the institute within 7 days

6) Only on receipt of the form and application fees, one would be considered for the merit list

7) Submission of online admission form doesn’t guarantee admission to the institute

Board of Studies Members
Name Designation Organisation
ADVERTISING AND COMMUNICATION
Dr. Amitha Sehgal Associate Professor & Head of Department of Commerce Poddar College
Dr. Sanjay Ranade Associate Professor – Dept of Communication & Journalism University of Mumbai
Mr. Karl Gomes Consultant Dentsu Aegis Network – DAN
Dr. Amee Vora Director DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC
MEDIA & ENTERTAINMENT
Dr. Mangesh Borse Founder Director NIDC
Ms. Aruna Raje Patil National Award Filmmaker – Veteran Writer, Director Editor, and Producer. Gaahi Media
Mr. Vishal Nongbet Business and Marketing Consultant Independent
Dr. Amee Vora Director DGMC
Prof. Partha Pratima Samanta Assistant Professor DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC
Academic Council Members
Name Designation Organisation
Mr. Ashok Saraf President RSET
Dr. Swaroop Sampat Rawal Educationalist
Dr. Rupa Shah Ex – Vice-Chancellor SNDT University
CA Anil Bhandhari Central Council Member/Mentor ICAI / ANP
Mr. Sandeep Tarkas Director Songdew Media Pvt. Ltd.
Mr. Sundeep Nagpal Director Media Strategem
Dr. Ashish Kulkarni Founder, Chairman Punaryug Artvision FICCI AVGC Forum
Dr. C. Babu Director DSIMS
Dr. Amee Vora Director DGMC
Mr. Yashwant Baing Registrar DGMC
Prof. Partha Pratima Samanta Assistant Professor DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC
Program Architecture
Trimester – I (Common Courses)
Subject Code Subject Name
R101 Principles of Management
R171 Business Communication
R123 Strategic Management
R161 Business Statistics
R158 Organization Behaviour & HRM
R172 Marketing Management
R173 Sales & Negotiation
R174 Logic & Lateral Thinking
R175 Design Thinking: Creativity & Innovation
R176 Computer Application & IT
Trimester – II
Subject Code Subject Name
R177 Business of Media & Entertainment
R114 Consumer Behaviour & Insights
R130 Brand & Product Management
R162 Integrated Marketing Communication
R178 Managerial Economics
R179 Financial Management
R180 Cost Accounting
R181 Basics of Cinematography & Post Production
R182 Advanced Excel
R206 MEAM – I
Trimester – III(Common Courses)
Subject Code Subject Name
R183 Project Management
R184 Production Design for Content
R165 Public Relations & Corporate Communication
R185 Digital Marketing -I
R121 Graphics Design
R186 Content Creation: Across Media
R187 Idea To Screen
R188 International Immersion
R207 MEAM – II
TRIMESTER – IV(Common Courses)
Subject Code Subject Name
R189 Rural Management & Rural Immersion
R190 Media Research, Analysis & Management
R128 Media Planning & Buying
R111 Media Laws & Ethics
R191 Artificial Intelligence
R208 MEAM – III
Specialization Core Subjects: Advertising & Branding
R192 Campaign Planning
R148 Visual Communication & Copy-writing
R129 Client Servicing & Account Planning
R193 Ad-Film Making
Specialization Core Subjects: Media & Entertainment
R194 Virtual Reality, Augmented Reality
R195 Content Marketing & Distribution
R196 TV Production
R197 Non Fiction Short Film Making
Specialization Core Subjects: Sports Management
R210 Management of Sports, Planning Leagues & Team
R211 Sports Merchandising
R212 Sports Funding
R213 Social Media in Sports Management
TRIMESTER – V(Common Courses)
Subject Code Subject Name
R198 Video Blogging: Social Media & Net – Telecom
R199 Big Data Analytics
R200 Entrepreneurship & Innovation – (Start ups)
R201 Digital Marketing -II
R202 Event Planning & Creation
R209 MEAM -IV
Specialization Core Subjects: Advertising & Branding
R203 Licensing & Visual Merchandising
R169 Brand Equity & Positioning
R137 CRM & Consumer Loyalty
Specialization Core Subjects: Media & Entertainment
R141 Gaming Business Management
R204 Business of Animation & VFX
R201 Radio Production & Programming
Specialization Core Subjects : Sports Management
R214 Sports PR & Advertising Management
R215 International Sports Management
R216 Sports Event, Law & Risk Management
TRIMESTER –VI(Common Courses)
Subject Code Subject Name
R152 Capstone Project With Internship
R205 Business Plan
Eligibility Criteria

Post Graduate Diploma in Management – 2 years full time with specializations in Media & Entertainment, Advertising & Branding and Sports Management

Basic Qualification
Passed bachelor’s Degree of Minimum 3 years duration. Obtained at least 50% Marks (45 % in case of candidates belonging to reserved category) in the qualifying examination.

OR

Must have appeared for final year examination of any bachelor’s degree of minimum three years duration in any discipline recognized by the association of Indian Universities. Such candidate can be considered for provisional admission subject to passing the degree exam, as per the norms by AICTE.

Candidates should have appeared for any of the following entrance exams:

CAT/ MH-CET/ GMAT/ CMAT/ MAT/ XAT/ ATMA.
CAT (Conducted by IIMs)
MH-CET (conducted by DTE)
GMAT (conducted by GMAC USA)
CMAT (conducted by AICTE)
MAT (Conducted by AIMA
XAT (Conducted by XLRI
ATMA (Conducted by AIMS)

Selection Process
  • Fill Application Form
  • Submit Application Fee
  • Appear Entrance Test
  • Appear Personal Interview
  • Wait for Result

The candidates shall be shortlisted on the basis of the overall rank computed taking into account of the following components and
the weights:

Sr. No Components Weightage
Minimum Maximum
1 Score in the common Admission Test (CAT/XAT/GMAT/CMAT/ATMA/MAT/MHA-CET2020) 35% 60%
2 Score for Academic Performance in X Std. ,XII Std., Undergraduate/Postgraduate Degree 5% 25%
3 Entrance Test /Group Discussion / personal Interview 20% 45%
4 Weightage for participation in Sports, Extra -Curricular Activities, Academic Diversity and Gender Diversity 5% 20%

Components and weightage mentioned above are as per guidelines from AICTE Handbook 2020 -2021

Application Process

1) Application form is available online on the institute’s website : www.dgmc.org.in

2) Students need to fill the form and download the PDF of the completed form

3) Submit a printout of the downloaded PDF along with Cheque / NEFT toward the application fee to the admission officer at the institute in person or by post.

4) Cheque should be in favor of “Deviprasad Goenka Management College of Media Studies”

5) The form and the Cheque should reach the institute within 7 days

6) Only on receipt of the form and application fees, one would be considered for the merit list

7) Submission of online admission form doesn’t guarantee admission to the institute

Board of studies
Board of Studies Members
Name Designation Organisation
ADVERTISING AND COMMUNICATION
Dr. Amitha Sehgal Associate Professor & Head of Department of Commerce Poddar College
Dr. Sanjay Ranade Associate Professor – Dept of Communication & Journalism University of Mumbai
Mr. Karl Gomes Consultant Dentsu Aegis Network – DAN
Dr. Amee Vora Director DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC
MEDIA & ENTERTAINMENT
Dr. Mangesh Borse Founder Director NIDC
Ms. Aruna Raje Patil National Award Filmmaker – Veteran Writer, Director Editor, and Producer. Gaahi Media
Mr. Vishal Nongbet Business and Marketing Consultant Independent
Dr. Amee Vora Director DGMC
Prof. Partha Pratima Samanta Assistant Professor DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC
Academic Council
Academic Council Members
Name Designation Organisation
Mr. Ashok Saraf President RSET
Dr. Swaroop Sampat Rawal Educationalist
Dr. Rupa Shah Ex – Vice-Chancellor SNDT University
CA Anil Bhandhari Central Council Member/Mentor ICAI / ANP
Mr. Sandeep Tarkas Director Songdew Media Pvt. Ltd.
Mr. Sundeep Nagpal Director Media Strategem
Dr. Ashish Kulkarni Founder, Chairman Punaryug Artvision FICCI AVGC Forum
Dr. C. Babu Director DSIMS
Dr. Amee Vora Director DGMC
Mr. Yashwant Baing Registrar DGMC
Prof. Partha Pratima Samanta Assistant Professor DGMC
Prof. Rubina Mohammad Assistant Professor DGMC
Dr. Dilnaz Boga Assistant Professor DGMC