The International Immersion Program (IIP) of FYPGDM, Trimester II, and Batch 2019-21 (23 students) conducted at Egypt is a part of curriculum of Media Management students which was organized from 4th Feb-11th Feb’20. The program was designed to complement the program architecture, providing added exposure to media practices, strategic management and current scenario in Egypt.
The entire International Immersion Programme was conducted in Three Phases;
Phase I– Visit to MUST University, in Cairo, which involved, a six hour workshop, by Dr Khaled Mossad to instil technical aspects of post-production, advertising and marketing techniques in Egyptian markets and soft skills management amongst the students. Misr University for Science & Technology (MUST) is the first private university established in Egypt with nearly 20,000+ students. Since 1996, MUST has been recognized for effectiveness and notability of its academic programs as well as the success of its sustainability efforts.
Phase II– Visit to second largest city of Egypt- Alexandria, a major economic centre and popular destination. In Cairo, the group visited Pyramids of Giza, Sphinx at Giza Plateau, Catacombs of KOM El Shoqafa, Citadel of Qaitbay, Library of Egypt, and Egyptian Museum; which features artefacts from the Pharaonic period, Mosque of Amr Ibn Al As and various other ancient sites.
The students also experienced the Cairo skyline after dark on Nile River. It was an amazing way to enjoy a glittering memorable night cruising along the Nile River while in Cairo. An open buffet dinner, two hours sailing experience on Nile experiencing belly dancing, folkloric show and oriental music made the night unforgettable.
The students could also gain cognitive learning through a visit at Alghad Media Channel (popularly known as Channel –Tomorrow) where they could witness live telecast, organising and coordinating media activities, news filtration, graphics and animation.
No trip would feel complete without spending an evening in the lively heart of Cairo- the bustling market district of Khan el Khalili beloved for centuries by Egyptians and foreigners alike. The aged, labyrinthine passages of Khan el Khalili set the stage for the most adventurous shopping experience one could ever imagine.
Phase III– Presentations delivered by students in groups on their first hand exposure , planning and research done in the land of Pharaohs and experiencing stimulation of projects in a new and different approach to learning. The conferring of certificates in the presence of President of University, Dr Mohammad Al Azzazy, Vice President, Dr Mukhtar, Dean of Mass Communication Dr Hisham Atteya, Dr Yasmeen, Student Exchange Coordinator , Dr Khaled, Prof in Mass Communication and Dr Lamia , Professor, Media College will be an another highlight in the portfolios of students for the rest of their lives.
The visit was a life changing educational experience for the students and a dream for anyone with more than a passing interest in Egyptian history and culture.