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Deviprasad Goenka Management College of Media Studies

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How to use a DSLR ?

by Mr. Monish Kaushal

Posted on Nov 20, 2018 at 6:30 PM



DSLR – Digital Single Lens Reflex Camera.
DSLR is used to capture pictures as we all know, but technically it is the image sensor that catches the light and gives us a perfect picture.
To capture a perfect picture we need to blend in three important settings ...

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Why Radio Continues to Remain Popular?

by Prof. Saurabh Deshpande

Posted on Nov 20, 2018 at 03:30 PM



The LokSabha general elections of 2014 proved to be a watershed moment in modern Indian political history. Upon analysis, one finds that one of the key factors of the electorate not voting the UPA government back to power was the apparent failure of the then Prime Minister, Dr. Manmohan Singh failing to convincingly connect with the Indian voters through the available media platforms.
In contrast, Shri Narendra Modi, upon becoming the Prime Minister in 2014, decided to bridge this communication gap, and not surprisingly, chose the humble radio media as his choice reach out to .....

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How to make short film with your mobile phones

by Mr. Monish Kaushal

Posted on Nov 2, 2018 at 6:30 PM



Smart phones made it possible for individuals to record videos on HD & full HD quality. Steps to be followed:
Primary Work: Record few videos on your mobile at the location of shoot on all possible timings and try to figure out the best time to shoot for the best output. Team Work: Creative individuals should be part of your team. Genre has to be decided for example action, comedy, horror, drama. Together everyone should discuss the idea and every ...

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Simple Hacks – How to shoot a SHORT FILM

by Mr. Monish Kaushal

Posted on Nov 2, 2018 at 6:05 PM



Normally a feature film length is considered to be as 90 minutes and above. Whereas a short film will be a motion picture but less than the length of a feature film. There is a large scope of doing experiments while making a short film. Short film has a wider reach to audience. This is possible because of internet and currently the access to these short films has increased considerably due to smart phones being available of almost every individuals hand and above that cheap internet rates have brought up a revolution for the production and distribution of short films. For new film ...

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Minimalism – Bare Minimum, Impact Maximum

by Prof. Vidula Deo

Posted on June 28, 2018 at 1:00 PM



What, When, Why
Ask any ad guru the secret of good copy, influential art and they will say - It’s about writing less, showing less but being precise. Good copy, good design is about being Crisp, Compact, yet Impactful.
This mantra is implemented by the most influential style of today – MINIMALISM. Today, minimalism has found its way in design, architecture, music, literature, lyrics, copy, and art. It has been a regular mention in conversations and conceptualizations. The obvious question that arises is what exactly is minimalism? How to get ...

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Mirror Mirror on the wall – Who’s the best looking Data of all

by Prof. Vidula Deo

Posted on June 28, 2018 at 12:05 PM



Today, if you are searching for something in particular on the Internet, how many reference links do you get? Well, count the links per page and multiply it by the number of pages. And there is your answer. But can data be counted so easily?
Over the past 20, 25 years, the rate at which data is available for research, news reporting, communication, and analysis has reached a phenomenal level. Everyday Google processes almost three billion searches. This quick and easy access to data has led to the rise of a ...

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Good Copywriting - Wins Half the Communication Battle

by Prof. Vidula Deo

Posted on June 27, 2018 at 6:12 PM



Writing for an advert is as challenging as it is interesting. You have to learn the fine art of balance; to let your creativity soar while staying within the limits set by the communication brief. It’s not a poem or novel you’re writing. In advertising, it is about making a product/service irresistible to the target audience. It has to serve the dual purpose of capturing the reader’s imagination and inspiring the desired response.
Now, you must be wondering, what makes good copy? How does one get down to writing that kind of copy? Is it an inborn or acquired talent?...

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The Art of Not Smiling

by Prof. Saurabh Deshpande

Posted on June 27, 2018 at 5:38 PM



Smile is perhaps one of evolution’s best gifts to humanity – glowing, sunshine-filled, positive and almost always contagious – spreading happiness to other people around.
Much more can be written in praise of this wholesome bringer of joy. There are formal smiles, and informal smiles; professional smiles and personal smiles. Smiles break ice, bond people and act as a communication continuer. Smiles can even be used strategically to convey a message...

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Learning from the Germans

by Prof. Saurabh Deshpande

Posted on June 27, 2018 at 5:38 PM



Before I write anything further, I must make a candid confession: I am guilty of disregarding the very points that I am going to speak about. And since charity begins at home, I must take the soonest steps to imbibe these qualities in my own dealings with people.
I have been lately reading about the office culture in Germany. I was surprised to learn that Germans spend the least amount of time in office – 36 hours per week, to be exact...

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Innovative Learning – Need of Our Times

by Prof. Saurabh Deshpande

Posted on June 27, 2018 at 4:18 PM



Innovation refers to doing things in a novel, different way – so as to make the process seem more interesting and exciting while yet achieving the objective.
Innovative teaching methodology is becoming more popular now across the globe, and teachers in India as well are encouraged to bring in innovation in their pedagogy. This livens up the teaching session, and innovative teaching, when used strategically...

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War of the Mediums: Traditional Media v/s Digital Media

by Prof. Trupti Mistry

Posted on June 27, 2018 at 3:48 PM



No amount of speculation or argument can change the fact or the current scenario of the media industry being divided into two war zones. Agencies and companies functioning with traditional media have been off lately losing hope due to its less importance and the worth it has now.
The bad boy in this entire can be named as the internet. Since its inception, digital media has foreseen a tremendous growth and usage. It is very clear and prominent to notice the war between two media and predicting the fall of traditional media amongst this battle...

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Vocational Education

by Prof. Trupti Mistry

Posted on June 27, 2018 at 3:48 PM



We all have been arguing or having multiple discussions on how important education is for each and every individual. Amidst all of this, one really needs to ask whether one is able to deliver the education with the importance it comes with it. Multiple international Development Bodies like, UNESCO (United Nations Education, Scientific and Cultural Organisations) and United Nations Development Program (UNDP) work towards improving the standard and quality of education every year.
However, the feedback received from the industry shows how many skills students lack, hence, resulting in lack of competence...

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Media Psychology - Cognitive Dissonance

by Prof. Arati Kamath

Posted on June 27, 2018 at 3:30 PM



We all like to enjoy living in stability but when a person has two contradicting beliefs leading them to become distressed. This level of discomfort leads to cognitive dissonance .Here the individuals reacts and makes an attempt to return to consistency and motivated to reach consonance again. So to be stabilised, a person will either change their beliefs, behaviours or add new beliefs.
Psychologists are always curious to understand how cognitive dissonance plays an important role in media...

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God's Digital World

by Prof. Arati Kamath

Posted on June 27, 2018 at 3:30 PM



We all know nothing is impossible for God as they are the creators. Though technology was not available in those mythological times but God had its own divine power to make things happen as per their wishes’.
Imagine if today’s Government's Digital India campaign reaches to God with a request to use digital world for their purpose as per their personalities so that they can be connected to their devotes as well as for themselves...

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Language and Culture

by Prof. Kanchan Luthra

Posted on June 27, 2018 at 3:11 PM



Media plays an important role in affecting the use and growth of language in a society. The language used in media content is like a mirror of the wider society and culture. Indian media has undergone a drastic change in the past two decades.
We have seen phenomenal changes, not only how it is presented to the audience but also how the audience is seeking more variety and accepting this change. This change has taken us through an era of comparatively pure language - pleasing to the ears...

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Cultural Convergence

by Prof. Kanchan Luthra

Posted on June 27, 2018 at 2:46 PM



India is the land of cultural integration or cohesiveness that provides its people a sense of cultural belonging.
Cultural convergence theory says that two cultures will be more and more alike as the interaction between them increases. The more these cultures interact at the socio-cultural level, the more the exchange of ideas, thought and beliefs...

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Academia-Industry Collaboration

by Prof. Kanchan Luthra

Posted on June 27, 2018 at 2:28 PM



With age demographics in favour of India, India today stands at a point of innumerable opportunities in research and innovation. The education sector at the management level is going for a change in the curriculum structure. The need of the hour is to have more value based education that lead to higher employability. India is at the stage where one in every four student entering the world employment market is an Indian.
What is required is to have strong connect between the industry and the academia in terms of research, the curriculum being taught, the skills being developed and the values being inculcated...

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Propaganda as an announced Communication Strategy

by Dr. Aparna Khare

Posted on June 27, 2018 at 2:08 PM



Propaganda is information that is not unbiased and is used mainly to stimulate an audience with a defined purpose, with certain facts and building perceptions. Propaganda is a modern Latin word, the gerundive form of propagare, meaning to spread or to propagate.
In the twentieth century, the term propaganda has been associated with manipulative approaches. Propaganda uses the strategies of public practices to elicit a response. ....

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Web Design and Typography – Brother In Arms

by Prof. Vidula Deo

Posted on April 12, 2018 at 10:00 AM



What is Typography?
Typography is the art, technique and science of arranging types. It enhances the psychological effect of a message; makes a message more impactful and memorable. Today, when the attention and retention span of a reader has drastically minimized, typography takes on the job of pining the message on the viewer’s mind board....

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Vikram, Betal and Communication

by Prof. Arati Kamath

Posted on April 12, 2018 at 10:45 AM



We all have grown up listening to stories ofVikram and Betal – the delightfully moral and insightful conversations between the legendary king & his spooky companion.
Let me therefore regale you with one of his stories –
Once upon a time there lived four sons of a poor Brahmin who taught them all the Vedas and the holy scriptures. Upon their parents’ death...

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Is Content The King?

by Prof. Trupti Mistry

Posted on April 12, 2018 at 10:45 AM



This question comes with a set of repercussions to many today, who function online. Be it small entrepreneurs to massive companies who compete with each other in the market for attracting consumers present in the online community. But the question to be evaluated at this point of time, is whether content, is really the king?
On3rdJanuary, 1996,...

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The Art of Not Smiling

By Prof. Saurabh Deshpande

Posted on April 12, 2018 at 10:45 AM



Smile is perhaps one of evolution’s best gifts to humanity – glowing, sunshine-filled, positive and almost always contagious – spreading happiness to other people around.
Much more can be written in praise of this wholesome bringer of joy. There are formal smiles, and informal smiles; professional smiles and personal smiles. Smiles break ice, bond people and act as a communication continuer. Smiles can even be used strategically to convey a message. Think of the smile of a diplomat or that of a boss.
However, to be fair, one must look at the other side too. Smiles can be negative – they can act as a barrier to...

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New Media: A look at revenue and the dynamics of power

by Prof. Amritansh Nigam

Posted on April 12, 2018 at 10:45 AM



New media is the front which has now been successfully able to penetrate every form of media. It is now the age of integrated content. Advertisers are now willing to push forward the boundaries of consumer awareness by targeting various media outlets at the sametime. The beauty of new media outlets is that advertisers can customize their campaigns to the need of the customer. The ample data provided by various applications and websites, provides ...

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Print medium continues to thrive in India

By Prof. Mangesh Karandikar

Posted on April 12, 2018 at 10:45 AM



The print medium in India is very much alive and thriving. This is despite the growth in television and Internet, and mobile phones and social media. Robin Jeffrey wrote about how the regional print media would overtake the English press. We have also seen the downturn in the print media, especially newspapers in the Western world. But India's rising literacy rate continues to fuel the growth of the print medium...

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