Enquire Now Close Button
Deviprasad Goenka Management College of Media Studies

Blog

Web Design and Typography – Brother In Arms

by Prof. Vidula Deo

Posted on April 12, 2018 at 10:00 AM



What is Typography?
Typography is the art, technique and science of arranging types. It enhances the psychological effect of a message; makes a message more impactful and memorable. Today, when the attention and retention span of a reader has drastically minimized, typography takes on the job of pining the message on the viewer’s mind board....

Read More

Vikram, Betal and Communication

by Prof. Arati Kamath

Posted on April 12, 2018 at 10:45 AM



We all have grown up listening to stories ofVikram and Betal – the delightfully moral and insightful conversations between the legendary king & his spooky companion.
Let me therefore regale you with one of his stories –
Once upon a time there lived four sons of a poor Brahmin who taught them all the Vedas and the holy scriptures. Upon their parents’ death...

Read More

Is Content The King?

by Prof. Trupti Mistry

Posted on April 12, 2018 at 10:45 AM



This question comes with a set of repercussions to many today, who function online. Be it small entrepreneurs to massive companies who compete with each other in the market for attracting consumers present in the online community. But the question to be evaluated at this point of time, is whether content, is really the king?
On3rdJanuary, 1996,...

Read More

The Art of Not Smiling

By Prof. Saurabh Deshpande

Posted on April 12, 2018 at 10:45 AM



Smile is perhaps one of evolution’s best gifts to humanity – glowing, sunshine-filled, positive and almost always contagious – spreading happiness to other people around.
Much more can be written in praise of this wholesome bringer of joy. There are formal smiles, and informal smiles; professional smiles and personal smiles. Smiles break ice, bond people and act as a communication continuer. Smiles can even be used strategically to convey a message. Think of the smile of a diplomat or that of a boss.
However, to be fair, one must look at the other side too. Smiles can be negative – they can act as a barrier to...

Read More

New Media: A look at revenue and the dynamics of power

by Prof. Amritansh Nigam

Posted on April 12, 2018 at 10:45 AM



New media is the front which has now been successfully able to penetrate every form of media. It is now the age of integrated content. Advertisers are now willing to push forward the boundaries of consumer awareness by targeting various media outlets at the sametime. The beauty of new media outlets is that advertisers can customize their campaigns to the need of the customer. The ample data provided by various applications and websites, provides ...

Read More

Print medium continues to thrive in India

By Prof. Mangesh Karandikar

Posted on April 12, 2018 at 10:45 AM



The print medium in India is very much alive and thriving. This is despite the growth in television and Internet, and mobile phones and social media. Robin Jeffrey wrote about how the regional print media would overtake the English press. We have also seen the downturn in the print media, especially newspapers in the Western world. But India's rising literacy rate continues to fuel the growth of the print medium...

Read More